Michelle Vicary is the Executive Vice President of Programming for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, which is owned and operated by Crown Media Holdings, Inc. Vicary is charged with the strategic oversight of all production and original programming for Hallmark Channel and Hallmark Movie Channel including movies, series, and specials supervising acquisitions, program scheduling, and on-air scheduling promotional strategy for both networks.
Under Vicary’s guidance, Hallmark Channel recently expanded its content footprint to include a daytime block of lifestyle programming; animated holiday specials produced in collaboration with parent company Hallmark Cards; and the annual “Hero Dog Awards”, a red-carpet, star-studded awards ceremony honoring remarkable dogs, created in partnership with American Humane Association.
Prior to joining Crown Media Family Networks, Vicary was Vice President of marketing for Evening Star Music Group and started her career as Manager of Scheduling and On-air Promotion for MGM Television Networks. Vicary was honored as one of CableFax’s 2012 “Most Powerful Women in Cable” as well as Multichannel News’ Wonder Women, class of 2012. Vicary received a Bachelor’s degree in radio, television and film from California State University, Northridge.